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Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That’s how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism – and for this, they need us. Douglas Rushkoff Douglas Rushkoff
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- Douglas Rushkoff
- Author Profession: Journalist
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