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Eponymous brands aren’t that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand? Peter York Peter York
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- Peter York
- Author Profession: Journalist
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- Suggested Hashtags : Analyst, Argue, Brand, Brands, Die, Far, Go, Grow, Happens, Investors, Living, Misbehave, Now, Old, Only, Popular, Seriously, Take, You